Personal Data: Industry and Markets - SODP
Wed 22 March 2017
Wolfson College
An Ad economy of US$31b is able to spur growth on the Internet to the extent that it can finance fake news. Personal data is one of the world’s more precious commodities and it is now traded in illegal markets where companies buy them to string the data together, identify individuals and use the data to target them for advertising. The effectiveness such targeting is increasing because the supply of personal data is increasing through more Internet and Internet of Things services. Will creating a primary data market cannibalise the secondary market?
Cost: Free
Enquiries and booking
Booking is recommended for this event.
Enquiries: Jonathan Holtby Website Email: jonathan.holtby@hatdex.org Telephone: 07508080295