Cambridge Judge Business School

Webinar – Frugal Innovation and COVID-19: How to do More (and Better) with Less

Wed 8 July 2020

Online

How can we do more, and better, with less? In this webinar, Jaideep Prabhu, Professor of Marketing, Jawaharlal Nehru Professor of Indian Business & Enterprise, Director of the Centre for India & Global Business (CIGB) will discuss how frugal innovation — the creation of faster, better and cheaper solutions that employ minimal resources — can be applied around the world to deal with the COVID-19 pandemic in terms of prevention, care and cure.

Professor Prabhu will explore how the principles of frugal innovation can be applied to address the economic aftermath of the pandemic, generating employment and dealing with poverty, inequality and climate change.

Cost: Free