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Talks

Gates Cambridge Annual Lecture 2024

A global turning point: how to escape the permacrisis: Reid Lidow, Michael Spence and Mohamed A. El-Erian

Café Sci Cambridge: Attraction explained: The science of how we form relationships

Wed 13 February 2019

Espresso Library

Can science explain how we form relationships? Find out how factors such as geography, appearance, personality, and similarity affect who we fall for, and why.

When it comes to relationships, there’s no shortage of advice from self-help ‘experts’, pick-up artists, and glossy magazines. But modern-day myths of attraction often have no basis in fact or – worse – are rooted in little more than misogyny. In this talk, Prof Viren Swami, one of the world’s leading experts in the psychology of romantic attraction, debunks these myths and draws on cutting-edge research to provide a ground-breaking and evidence-based account of relationship formation. Based on science rather than self-help clichés, Prof Swami looks at how factors such as geography, appearance, personality, and similarity affect who we fall for and why.

Viren Swami is Professor of Social Psychology at Anglia Ruskin University and Director of the Centre for Psychological Research at Perdana University. His research is focused on body image and human appearance and, separately, the psychology of conspiracy theories. He is the author of over two hundred academic papers and three books, including Attraction Explained and The Psychology of Physical Attraction.

Cost: Free

Enquiries and booking

No need to book.

Enquiries: Wellcome Genome Campus Public Engagement Website Email: engage@wellcomegenomecampus.org

Timing

All times

Wed 13 February 2019 7:00PM - 8:30PM

Venue

Address: Espresso Library
210 East Rd
Cambridge
Cambridgeshire
CB1 1BG
United Kingdon
Telephone: 01223 367333
Website