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Report of the General Board on the establishment of a Visiting Professorship of Marketing, Strategy, and Innovation in the Judge Institute of Management Studies

The GENERAL BOARD beg leave to report to the University as follows:

1. The Judge Institute of Management Studies is building a strong reputation as an international centre for interdisciplinary teaching and research in business and management, attracting the highest calibre students and academics from around the world. It has established strong links with business and technology communities locally, nationally, and internationally. The Institute continues to expand and attract funding for new initiatives, and is now entering a phase of development focused on enhancing its core infrastructure including expanding its academic staff and enhancing the Business Library and Information Systems. The Institute has identified the office of Visiting Professor of Marketing, Strategy, and Innovation as a key element of this phase. Unlike their counterparts in the United States, business schools in Europe have been slower to develop marketing, strategy, and innovation as central components of their teaching and research programmes. The Judge Institute recognizes the importance of providing enhanced expertise and leadership in these critical areas of business thought and practice and is therefore proposing to establish such a Visiting Professorship. The General Board are now able to proceed with this proposal following the most generous offer of a donation of £1m from Mr Gianni Montezemolo, a member of the Advisory Board of the Judge Institute of Management Studies, and Mrs Joan Montezemolo.

2. This appointment will allow the Institute to attract distinguished leaders in their fields from overseas institutions to work in the Institute for appointments of up to three months in term time.

3. During their appointment, holders of the office will be expected to undertake teaching and personal research, to explore opportunities for continuing collaborative research and to offer guidance and intellectual leadership to junior researchers and doctoral students in marketing, strategy, and innovation.

4. Existing relevant research in the Institute includes technology-based entrepreneurship, the invention, development, and commercialization of products, the translation of inventions and innovations into products and services in the marketplace, the development of marketing strategies in traditional firms to exploit the Internet, the investigation of 'network effects' and 'path dependence' as drivers of high-tech products, and the relevance and strategic impact of industry boundaries immediately following a technological discontinuity.

5. The General Board recommend:

That a Visiting Professorship of Marketing, Strategy, and Innovation be established in the University, assigned to the Judge Institute of Management Studies, and governed by the regulations set out in the Annex to this Report.

10 July 2002ALEC N. BROERS, Vice-ChancellorKATIE CHILDSA. C. MINSON
 TONY BADGERANDREW CLIFFKATE PRETTY
 P. J. BAYLEYS. LEATON GRAYM. SCHOFIELD
 N. O. A. BULLOCKPETER LIPTONS. J. YOUNG
 H. A. CHASE 

ANNEX

Visiting Professor of Marketing, Strategy, and Innovation

1. The sum of £1m donated by Gianni and Joan Montezemolo shall constitute a fund called the Visiting Professorship of Marketing, Strategy, and Innovation Fund.

2. The Managers of the Fund shall be the KPMG Professor of Management Studies, the Beckwith Professor of Management Studies, the Director of the Judge Institute of Management Studies (if not one of those Professors), and one other Manager appointed by the Management Studies Syndicate, for periods of five years.

3. A Visiting Professor shall from time to time be elected by the General Board under the authority of Statute D, XV, 1(c)(iii), on the advice of the Managers. The tenure of the Visiting Professor, during which he or she shall be in residence in Cambridge unless granted leave of absence by the General Board, shall not exceed three months and shall be determined by the General Board on the recommendation of the Managers.

4. If and whenever the income of the Fund shall exceed the amount required for the payment of the travelling expenses incurred by the Visiting Professor on his or her appointment, such emoluments as the General Board, on the recommendation of the Managers, shall determine at the time of the election, and the indirect costs to the University of the appointment, the excess of income over that amount may be applied in support of research or teaching in the fields of marketing, strategy, and innovation in such manner as may be approved by the General Board on the recommendations of the Director of the Judge Institute of Management Studies.

5. Any unexpended income in a financial year may in any subsequent year be expended in accordance with Regulation 4.


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Cambridge University Reporter, 24 July 2002
Copyright © 2011 The Chancellor, Masters and Scholars of the University of Cambridge.