Office of External Affairs and Communications

Licensing Programme

While its primary role is the protection of the University of Cambridge trademarks from unauthorised use, the Trademark and Licensing Programme is also responsible for licensing the University’s marks throughout the world and does so through Hot Pickle. 

Because the University of Cambridge takes a traditional approach concerning the types of products it will license and how the marks may be used on them, a rigorous set of standards are applied when evaluating companies requesting licences.  This is done by assessing the following: the appropriateness and quality of the proposed licensed products; how the trademarks will be used; the marketability of the products; and a potential licensee's history of compliance with business and licensing standards.