Office of External Affairs and Communications

Trademark and Licensing Programme Overview

The University of Cambridge Trademark and Licensing Programme was established in 1994 to protect the University trademarks, to regulate products being sold under the name of the University, and to generate funds for education programmes from the sale of licensed goods.

The Trademark and Licensing Programme oversees the registration of the University of Cambridge Trademarks and guards against their unauthorised use on a worldwide basis. Through its agent, Hot Pickle, the Programme grants licences to domestic and international companies to produce and sell University of Cambridge insignia items.

The Trademark and Licensing Programme also advises departments, and other University of Cambridge units on the various policies and guidelines related to the “Use of the University of Cambridge Name.”